by Jo

Girl Eats World is a recipe and cooking website sharing inspiring ways to eat exciting meals every day. Starting as a personal blog in 2012, Girl Eats World has evolved beyond somewhere to share my personal food experiences into a hub for hearty, rustic recipes. Girl Eats World aims to inspire everyone to eat joyfully. A positive, happy relationship with food is at the heart of my cooking.

Follow me on Instagram: @jogirleatsworld

About Me

I’m Jo, owner and writer of Girl Eats World. This website (and my life) revolves around my ethos for hearty and joyful food. I don’t do boring meals. Ever!

I live in Bedford with my husband Alex and two cats Sushi and Kimchi. We are also expecting our first child, a baby boy!

My family cover off all corners of Britain: my mum is Welsh, my dad is Northern Irish and I also have family in Scotland. Scotland holds a very special place in my heart and it’s where Alex and I got married. And it’s absolutely the home of hearty food!

I grew up on humble, wholesome meals – my mum is a wonderful cook! Glorious roasts, rich pastas, fresh and fruity BBQ buffets, beautiful puddings and legendary Christmas dinners made up my childhood.

My Partner in Food

Alex and I have been together since 2005 and share a huge passion for food. Our relationship revolves around good meals and we share a passion for hearty home cooking. Alex is also an incredible in the kitchen! We love to cook and to cook together; Alex often draws from his Guyanese heritage and love of Japanese food, whilst I best love cooking hearty, Earthy dishes. Together we make a pretty mean force in the kitchen, with all kinds of flavours happening!

Alex is also the technical brains behind Girl Eats World  – it wouldn’t be what it is without him.

Work With Me

I’m passionate about creating delicious, relatable content. I work with both independents and household names. Some well known brands I have worked with include:

  • Aldi
  • M&S Food
  • Miele
  • Panasonic
  • Nespresso
  • Boursin
  • Jet2
  • Expedia
  • Harrods

My media kit is available on request. Services include (but are not limited to, let’s chat!) the following:

  • Recipe development (my own recipe book is under construction!)
  • Promotional content for products
  • Food styling photography for social media and website use.
  • restaurant and experience reviews.
  • Content writing for sites and magazines.
  • Radio talks

My Stats:

  • 15,000 (real) social media followers
  • 24,000 monthly Instagram reach.
  • 6.2% Instagram engagement rate (Vs average of 2-3%)
  • 80k website views per annum

Contact me


“Working with Jo is an absolute pleasure. Her writing style and amazing photos provide a real sense of high quality work, while her social media and post post resulted in a big uplift in sales for us here at Knife Sharp. Everything from our initial contact to her going above in delivering what we asked of her, we would not hesitate working with Jo again.”
– Matt France, Director of Knife Sharp